Search Results: market (2236)

In a carrier market that can be clearly differentiated by the quality of service on offer, Neil Jackson, chief executive, Triangle Management Services, calls on retailers to use growing insight into what constitutes the total cost of delivery, from late to lost goods, returns to complaints handling, and pay for a service that will truly reflect customer expectation.

 Although the impending privatisation of the UK’s Royal Mail has been openly discussed for some time, it did come as a surprise to some in the sector to hear the true extent of their financial difficulties. Surely this is going to deter would-be investors unless the organisation has a clear strategy to present outlining how it intends to become more profitable?

Postal services play a key role in many countries, providing access to basic communication and transaction services. Public postal operators are among the largest employers and most trusted retail network operators in each country, generating hundreds of billions of dollars in revenue.

Any direct mail campaign depends on careful planning to ensure that response rates are high and sales conversions numerous. A number of factors can intervene and impact its outcome. Richard Higginbotham explains more