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Boom or bust?

Features By

Paul Bray takes a close look at the future of direct mail and whether there is any truth behind its predicted demise

Dot watching

Opinion By

Accountability and traceability are two elements that bring real business advantages for the postal industry. When built into technology, these elements can have an organisational impact as well as a customer benefit. But that is not all – this type of technology can also deliver elegant recovery. What do we mean by that? I’ll explain in a moment.