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Postal services play a key role in many countries, providing access to basic communication and transaction services. Public postal operators are among the largest employers and most trusted retail network operators in each country, generating hundreds of billions of dollars in revenue.

In an industry where reputations are made on the promise of timely and accurate delivery, an internet tracking website – where progress can be monitored from depot to door – is the latest battleground in customer service. David Quin looks at how the delivery driver is a key player in this battleground.

Any direct mail campaign depends on careful planning to ensure that response rates are high and sales conversions numerous. A number of factors can intervene and impact its outcome. Richard Higginbotham explains more