Paul Bray takes a close look at the future of direct mail and whether there is any truth behind its predicted demise
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Michael Gesper reflects on what could be achieved if postal operators give their customers an insight into operational processes and performance.
Any direct mail campaign depends on careful planning to ensure that response rates are high and sales conversions numerous. A number of factors can intervene and impact its outcome. Richard Higginbotham explains more
Europe ‘s postal market is undergoing a period of change as markets open to increased competition. With postal providers jockeying for position so the number of services and options available to bulk mailers gradually increases. Richard Thompson, Managing Director, Pitney Bowes, outlines how technology and services are enabling businesses to navigate this choice to optimise postage efficiency and spend.
Ever since the government announced a review of the UK postal services market in December 2007 there has been an underlying element of uncertainty within the mail market. Some of that was removed when Richard Hooper published his long awaited report: Modernise or decline: policies to maintain the universal postal service in the United Kingdom, on 16 December 2008.