Paul Bray takes a close look at the future of direct mail and whether there is any truth behind its predicted demise
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Even in the current challenging economic climate there are a number of rapidly growing transportation and logistics companies who are cleverly employing technology to enable them to take on the established major players. Dave Upton looks at how these companies will be the stars of the future and the ones that don’t embrace technology will not.
Europe ‘s postal market is undergoing a period of change as markets open to increased competition. With postal providers jockeying for position so the number of services and options available to bulk mailers gradually increases. Richard Thompson, Managing Director, Pitney Bowes, outlines how technology and services are enabling businesses to navigate this choice to optimise postage efficiency and spend.
Accountability and traceability are two elements that bring real business advantages for the postal industry. When built into technology, these elements can have an organisational impact as well as a customer benefit. But that is not all – this type of technology can also deliver elegant recovery. What do we mean by that? I’ll explain in a moment.