Any direct mail campaign depends on careful planning to ensure that response rates are high and sales conversions numerous. A number of factors can intervene and impact its outcome. Richard Higginbotham explains more
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There has been a lot of discussion recently regarding the future of the postal industry and the need for traditional services to adapt in order to remain sustainable. This discussion has not always taken into account that while technology has been a major challenge to the industry it has also helped provide the solutions. David Picton explains more