In an industry where reputations are made on the promise of timely and accurate delivery, an internet tracking website – where progress can be monitored from depot to door – is the latest battleground in customer service. David Quin looks at how the delivery driver is a key player in this battleground.
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Any direct mail campaign depends on careful planning to ensure that response rates are high and sales conversions numerous. A number of factors can intervene and impact its outcome. Richard Higginbotham explains more
Accountability and traceability are two elements that bring real business advantages for the postal industry. When built into technology, these elements can have an organisational impact as well as a customer benefit. But that is not all – this type of technology can also deliver elegant recovery. What do we mean by that? I’ll explain in a moment.