Europe ‘s postal market is undergoing a period of change as markets open to increased competition. With postal providers jockeying for position so the number of services and options available to bulk mailers gradually increases. Richard Thompson, Managing Director, Pitney Bowes, outlines how technology and services are enabling businesses to navigate this choice to optimise postage efficiency and spend.
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There has been a lot of discussion recently regarding the future of the postal industry and the need for traditional services to adapt in order to remain sustainable. This discussion has not always taken into account that while technology has been a major challenge to the industry it has also helped provide the solutions. David Picton explains more