Royal Mail has acquired a stake in Australian e-commerce technology company Market Engine Global. The business enables retailers to manage online shop fronts in global marketplaces that are fully translated for the local market. This includes marketplaces such as Tmall Global from the Alibaba Group that provides access to the Chinese market.
Market Engine can translate online shop front designs into the local language and can integrate them with real-time business management systems for inventory, reporting and sales analysis.
The move follows a recent investment by Royal Mail in Mallzee, the personal shopping app which featured on Dragon’s Den in 2015, and its acquisition of Storefeeder in February 2015, the e-commerce technology specialist which provides order management, stock control, smart warehousing and courier integration for web merchants.
Nick Landon, managing director of Royal Mail Parcels, said, “I’m excited to announce our investment in Market Engine. We think we can leverage our scale and expertise to help Market Engine expand and accelerate its entrance into new markets, while identifying opportunities to incorporate its technology solutions within Royal Mail’s existing operations.”
September 8, 2015