In partnership with Boston Consulting Group, DHL Supply Chain is deploying a suite of generative AI applications to enhance its data management and analytics capabilities, improve the provision of insights and unlock greater value for customers.
The first key generative AI application is a sophisticated data cleansing tool that cleans, sorts and provides an initial analysis of data submitted by potential customers, ensuring DHL engineers have accurate data for designing logistics solutions quickly and efficiently. This not only enhances the effectiveness of solutions provided but also significantly reduces the time to market.
The second application supports the sales teams by providing insight during the initial stages of proposal development. According to DHL, the tool enables faster analysis of the customer’s requirements, enabling the sales team to quickly create more accurate and personalized proposals that cover each customer’s unique requirements.
DHL is also making use of commercially available solutions with embedded generative AI to support processes in its legal and customer support teams.
Markus Voss, global chief development officer at DHL Supply Chain, explained, “Generative AI is transforming how we manage data and develop proposals. By cleaning and assessing data from potential customers before designing logistics concepts, our engineers can be far more productive.
“Similarly, gen AI’s role in helping us read and assess proposals, allows us to focus on delivering tailored solutions. As part of DHL Group’s commitment to innovation, we are also exploring AI applications in other commercial environments to further enhance operational excellence.”
With the support of BCG X, the tech build and design unit of Boston Consulting Group, DHL Supply Chain has built these use cases internally, ensuring they are tailored to fit the needs of customers and employees. A dedicated generative AI team has been established in DHL Supply Chain to manage these current applications and drive future AI developments.