Finnish postal operator Posti has partnered with fashion retailer Nanso to provide a sustainable alternative to customers through the Uusi Elämä collection.
Nanso’s Uusi Elämä collection consists of new, used clothes in good condition that have been returned due to a defect. The products are refurbished at Posti’s warehouse in Pennala, where all Nanso products are stored. Used clothes go through a rigorous process before they are returned from the warehouse for sale in selected Nanso stores.
According to Posti, transportation needs are reduced as the clothes do not have to be sent to external operators for repair and the products can be delivered to the stores along with other Nanso shipments, saving time and resources and reducing emissions.
“The circular economy service provided by Posti helps Nanso extend the lifecycle of products, reduce waste and open up new business opportunities. The cooperation, which began as a pilot project, has grown into a continuous operating model. This is an excellent example of how sustainability and business efficiency can support each other,” explained Elina Gustafsson, Posti‘s head of circular economy.
Jenni Homer, director of retail and e-commerce at Nanso, added, “The circular economy and the maximum service life of products are key parts of our sustainability work. Every Nanso product is designed to stand the test of time. That is why we are also looking at extending the lifecycle of products that would not be suitable for sale or use as such due to some defect.
“We already worked with a service provider offering similar repair services, but this meant sending products from one place to another. Posti acts as a partner in the warehousing of our products, so it was natural to transfer the repair of the products under the same roof. Logistics challenges were reduced and product tracking improved.”