Christel Dendas has been appointed chief commercial officer (CCO) at bpostgroup. The new role was created in January as part of the group’s ambition to ‘strengthen its market position as frontrunner in the parcel-size logistics market in Belgium and abroad’.
Dendas will take up her CCO position on May 1, 2024, bringing with her more than 20 years of international experience in managing global businesses. She was previously managing director of Mediwaste in Switzerland.
Commenting on her appointment, bpost CEO Chris Peeters said, “I am pleased that Christel is joining our team. I am convinced that with Christel’s experience and background, we have the strong commercial leader to take our commercial strategy to the next level and to build a customer-centric culture.
“I look forward to also working with her on reinforcing synergies between the entities in the group, on creating a superior customer experience and developing new businesses based on customer needs. Together with further digitalization and innovation, these are the key drivers for our successful transformation and growth.”
Dendas added, “My decision to join bpostgroup was driven by its high potential as a company and its significant social and environmental impact. I am excited to build on our collective strengths to shape the company’s future. In this role, I will bring my passion for innovation and customer-centric strategies. I look forward to working closely with the entire bpostgroup team to move toward our ambitious goals of transformation and growth.”