Shipping company Auctane has acquired the assets of returns management platform Return Rabbit.
Return Rabbit, launched in 2021 and backed by Supply Chain Ventures and Multiverse Investments, is a returns and exchanges management solution for Shopify sellers. Offering full-catalog exchanges, custom return reasons and reporting functionality, Return Rabbit provides returns management offerings and aims to turn the returns process into a positive consumer experience. Return Rabbit’s analytics enable small and mid-sized merchants to better understand the reason their customers make returns and offer smart suggestions for exchanges that help preserve sales.
The acquisition is intended to complement Auctane’s portfolio of multi-carrier shipping solutions by equipping e-commerce merchants with an intuitive, adaptable returns management offering. This news follows the announcement last month of Albert Ko’s appointment as Auctane CEO, and signals an investment in the e-commerce industry and a focus on improving the Auctane portfolio around holistic delivery experiences.
“In today’s e-commerce landscape, virtually every merchant has to grapple with how to handle customer returns, and the stakes are high,” said Ko. “The analytics and exchange-focused approach that Return Rabbit brings to the conversation empowers merchants to make smart decisions about this critical part of the delivery experience.”
Gagandeep Singh Suri, founder and CEO of Return Rabbit, said, “When we started Return Rabbit, the aim was not just to streamline the returns process for retailers but also to convert the entire process into a positive experience for shoppers, with a relentless focus on increasing revenue retention through increased exchanges and store credits. By joining Auctane, we will gain access to a broader set of global resources and capabilities to apply our expertise and solutions to a global client base.”
Lena Song, vice president of operations at Return Rabbit customer Honeylove, said, “We see returns as a chance to get to know our customers. If the product they purchased isn’t right for them, we want to know why – and we want to give them suggestions for something that might work better. With Return Rabbit, those efforts yielded millions in retained revenue last year and a 112% increase in upsells for our business.”
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