Australia Post has partnered with Reo, powered by oOh!media, to trial its first in-store screen retail media network across 60 Victorian locations, enabling advertisers to engage customers at pivotal moments such as sending or collecting a parcel, or when using other Australia Post services.
According to Reo, its retail media solution including hardware, software and services will enable Australia Post to launch its in-store network quickly and efficiently, and Reo’s experienced sales team will assist Australia Post with the media sales.
“Australia Post’s network of retail outlets offer’s brands an innovative way to engage with consumers,” said Aimee Dixon, general manager enterprise brand and retail marketing at Australia Post. “By leveraging our physical footprint, we are excited to expand the value we deliver to businesses across Australia, starting with a rollout in 60 locations in Victoria. Our collaboration with Reo is a key part of this strategy, allowing us to connect brands with customers through dynamic in-store media solutions.”
By using the in-store network, advertisers will gain access to Australia Post’s broad and diverse customer profile, which includes small business owners and those using its services for e-commerce collections. In addition, advertisers can extend their reach by accessing oOh!’s national out-of-home network to influence customers along their journeys to physical post offices.
Neil Ackland, chief retail media officer at oOh!, explained, “We’re thrilled to be working with Australia Post to deliver a cutting-edge in-store screen network solution that combines best-in-class media products with unmatched scalability. Reo’s advanced infrastructure and extensive media expertise ensures Australia Post can unlock new revenue streams while maintaining focus on serving their customers. Together, we’re setting a new benchmark for contextual, targeted advertising across Australia.”