Interlink Express, a UK-based subsidiary of GeoPost and sister company of DPDgroup, will be rebranded DPD Local as part of a move to create greater brand consistency within the group.
Interlink Express was founded in the UK in 1979, and has experienced double-digit growth for the last five years. The company operates from 90 local depots around the UK and focuses on providing a local service for shippers with smaller parcel volumes.
The change to DPD Local will enable the operation to continue to grow and build on its key differentiators, while also benefiting directly from the strength of the DPD brand, both in the UK and Europe.
As part of the rebrand, DPD Local will retain the core Interlink Express proposition including its ‘try before you buy’ offer of 100 free parcels for new customers, but will also expand its services to include new international services, the Your DPD app, the DPD Pickup parcel shop network and new bulk upload tools for shippers using marketplaces like eBay.
The new brand will be officially launched on February 6, 2017, when the new website will go live, including dedicated cell phone and tablet versions. This will be followed immediately by a national roll-out of the new branding which will include new liveries for more than 2,000 vehicles, new uniforms for all members of staff, depot signage, packaging and stationery. The project will be completed by October 2017.
Dwain McDonald, CEO for DPD, said, “The move will bring Interlink Express more into line with the DPD Group but enable it to continue to focus on what it does best; providing a great local service with nationwide, and increasingly, global reach. Interlink Express is a hugely successful business, so we aren’t looking to change the core proposition. But it will make it much easier for Interlink Express to integrate with existing DPD services from the Your DPD app to the DPD Pickup parcel shop network and international services such as DPD Classic.
“While we’ve historically run two different brands in the UK, we’ve shared services and had duel branded depots in certain locations for years. So we already have a very close working relationship with lots of economies of scale, but it is important that DPD Local remains a separate entity with a clear and distinct proposition. The connection between the local depot, its customer services staff and local businesses is an incredibly strong one. All we want to do is back that proposition with one of the most recognizable brands in the UK and Europe.”
February 3, 2017