Point-of-service software developer Escher Group has launched a complete brand refresh at this year’s POST-EXPO, the leading event for the postal, parcel and courier sectors.
The redesigned logo aims to reinforce the company’s commitment to postal operators during a period when emerging technology is changing the sector and consumer demand is growing.
The company’s slogan “we understand post” highlights Escher’s 30 years of experience in the postal industry and the understanding it has of the industry’s complexities and intricacies across different geographies.
Alongside the new look, Escher’s website has been redesigned to show how Escher’s solutions benefit not only postal operators but also the local Post Offices and end consumers.
Fionnuala Higgins, chief commercial officer of Escher, said, “We are continually evolving as a company and a priority of that evolution was to better position Escher to reflect our commitment to being a trusted advisor for posts.
“The new brand serves to emphasize the dedication of our global team to help posts succeed in all areas of their business. It is an exciting time in Escher with the launch of this new chapter and we look forward to continuing our work with posts globally.”