Emirates Post Group Company (EPG) has unveiled its new brand identity, 7X, which forms part of its five-year strategy that prioritizes “operational excellence, digital transformation, customer-centricity, cultivation of strategic partnerships, and promotion of sustainable growth”.
The 7X branding represents the connectivity of the seven emirates to the seven continents and across the seven seas, marking a commitment to enabling a world in motion.
Badr Salim Sultan Al-Olama, chairman of 7X, said, “With the launch of our Group’s new strategy and identity, we aim to connect and enable a world in motion, deriving our vision from the global stature enjoyed by the UAE and its pivotal role as a connecting the world.
“This achievement underscores our pioneering endeavors to support the national economy and solidifies our position as a driving force dedicated to empowering, connecting, accelerating and sustaining the growth of trade, transport and logistics, in addition to upholding the highest standards of excellence.”
With entities like Emirates Post, FINTX and EDC under its umbrella, 7X seeks to achieve a robust return on investments across all projects. The new strategy places innovation at its core, incubating a network of trade, transportation and logistics solutions for an efficient, dynamic and future-ready ecosystem.
As part of the new strategy, new standards have been set for quality, speed, reliability and transparency in postal and express delivery. The strategy responds to changing consumer demands by combining CEP services with fintech solutions, revolutionizing the industry.
Abdulla Mohammed Alashram, Group CEO of 7X, stated, “In this historic step, we embark on a new chapter under the ‘7X’ brand, signifying our unwavering commitment to delivering exceptional customer experiences and enriching their value. Our rich legacy and growing experience in the UAE and the region have always been pillars of our socioeconomic evolution, in line with the national vision for digitization, e-commerce, logistics and financial integration. We pledge to continue our technological and sustainable investments, affirming our environmental responsibility and dedication to innovation that aligns with market dynamics.”