DPD’s unique Design Space community has reached a key milestone, with more than 10,000 members now signed up to the app-based innovation hub.
Design Space was created by DPD to share new ideas and insights and let customers shape the kind of delivery experience they would like in future. Users can post their own ideas or suggestions, comment on ideas from DPD and other community members, and rate the best ideas.
The DPD team regularly review the ideas and then choose which ones can be implemented immediately and those that should be prioritized for more development, or they can ask the community to review ideas further.
Design Space sits within the Your DPD app, which now has more than 3 million users in the UK. The app enables customers to personalize their DPD experience, including the ability to specify preferred neighbors for deliveries if they aren’t home, provide multiple delivery addresses, share a picture of their ‘safe place’ for deliveries, and specify if they wish to avoid deliveries around the school run. DPD launched the initiative four months ago and had originally hoped to get 2,000 members signed up by the end of 2018.
Dwain McDonald, CEO of DPD, commented, “Design Space is about giving our customers a voice and helping them to shape the kind of delivery service they want. We’ve been absolutely overwhelmed by the response. We only launched four months ago and have received hundreds of ideas that we are busy reviewing and, in a number of cases, already working to make them a reality.
“The ideas range from tiny tweaks in the way we communicate with customers to much bigger technological or infrastructural changes. Quite a few times I’ve sat there and thought, why didn’t we think of that? We’ve always had ideas coming in from customers, but the app is the perfect format for them to get involved as it is at the centre of their relationship with us.”