José Luis Rodríguez Correa, CEO of CorreosChile, took to the stage at the Parcel+Post Expo Conference to outline the opportunities and challenges associated with operating in Chile.
In the Global Leaders session on October 1, Correa outlined how CorreosChile is making progress in initiatives that will transform the company into a leading e-commerce player in the market. The operator is focusing its efforts on improving the customer experience and increasing the effectiveness of last-mile delivery.
“CorreosChile faces some unique challenges,” he said. “It is a very long but narrow country and features diverse landscape, including mountains, lakes and we even have a post office in Antarctica. We deliver 800,000 letters a day and 100,000 packages a day. International e-commerce has grown significantly over the past six years, so we have had to change our approach and adopt new initiatives, which are based on four key pillars.”
The key pillars are offering an attractive value proposition, creating a digital agenda, developing operative excellence and encouraging the post’s people to drive the change. “One of the biggest challenges we faced was changing the mindset of our workforce. They need to understand how the company has changed over the years, so they can help drive our transformation.”