Royal Mail has revealed the top 10 areas of the UK where shoppers made the most online purchases over the course of Black Friday weekend, with rural and remote locations in Scotland taking the top three spots this year.
Shoppers from the Shetland Islands top the list, followed by Kirkwall in Orkney, and Hebrides. Top of the England list was central London, in Wales it was Llandrindod Wells and in Northern Ireland it was Strabane.
Royal Mail reported that domestic parcel volumes were up by around one-third this year compared to pre-Covid levels. The top 10 online shopping hot spots were based on analysis of parcels accepted into the Royal Mail network between November 25 and 29.
Nick Landon, chief commercial officer at Royal Mail, said, “We’re proud to play such an important role in delivering Christmas. Given our unparalleled reach across the UK, we’re uniquely placed to reveal the Black Friday weekend online shopping hot spots for 2021. Customers across the UK continue to put their trust in the knowledge, expertise and reassurance of the Royal Mail brand.”
Royal Mail’s top 10 list
- Shetland Islands, Scotland
- Kirkwall, Scotland
- Hebrides, Scotland
- Central London, England
- Northwest London, England
- Inverness, Scotland
- Redhill, Surrey, England
- Guildford, Surrey, England
- Kingston-upon-Thames, Surrey, England
- Uxbridge, Greater London, England