Poste Italiane has launched a new service for home delivery of fresh food products bought online.
The PosteGoFresh refrigerated transportation service is being provided by MLK Fresh, a joint venture between Poste Italiane subsidiary MLK Deliveries and Mazzocco, which specializes in refrigerated transportation.
The service is available in more than 20 cities across Italy and will be rolled out across the country to offer advanced delivery services in the e-commerce segment dedicated to the fresh food market.
Food and wine products purchased online will be transported by refrigerated vehicles directly to the customer’s home. Customers will be able to book their chosen time slot, monitor the arrival of their order on a map in real time, and have the option to choose collection at a refrigerated pick-up point as an alternative to home delivery, where the parcel is kept at the right temperature.