UK carrier Yodel has signed a strategic partnership with location technology company what3words.
The partnership with what3words will integrate its location system into the Yodel customer app. This will enable customers to specify their delivery address with pinpoint accuracy, making the process more efficient and eliminating the challenges associated with ambiguous or hard-to-find locations.
There are a variety of potential challenges when it comes to locating customer addresses; street names can be duplicated, postcodes (ZIP) can cover broad areas, and specific building entrances are not always obvious. In fact, a quarter of people in the UK find that their full postal address doesn’t direct people or deliveries exactly to their front door.
what3words is a simple way to communicate precise locations. It has divided the entire world into a grid of 3 x 3m squares and assigned each square a unique combination of three words.
Michaela Simpson, customer experience director at Yodel, said, “We are thrilled to embark on this partnership with what3words. Our mission is to make deliveries as seamless as possible for our customers and by incorporating what3words’ technology into our services, we are enhancing the accuracy of our deliveries and ensuring that our customers have a hassle-free experience, no matter where they are located.”
Chris Sheldrick, co-founder and CEO of what3words, said, “There’s nothing more frustrating than a parcel not arriving where it needs to be. A lot of the time, this happens because the street address or postcode isn’t good enough to pinpoint the delivery spot. There’s so much room for more precision when it comes to location accuracy for deliveries, and our partnership with Yodel does exactly that. Together, we’re not just transforming the delivery experience; we’re reshaping the future of location technology for the industry.”