Direct-to-consumer (DTC) e-commerce company ESW has signed a strategic partnership with DPD UK’s enabling its retail customers in the UK to accelerate their DTC expansion to reach global consumers in more than 200 countries.
The partnership with DPD expands ESW’s market share and will see it support DPD UK’s extensive network of top-tier retail and brand customers. DPD UK customers will have access to ESW’s one-stop solution providing technology and deep localization expertise through a capital-light approach, making it easier to sell directly to international consumers cross-border.
ESW’s Global Voices research of more than 16,000 consumers across 16 countries reveals a diverse map of demand for UK products in contrast to ongoing low consumer confidence in the UK, with just 7% of UK consumers surveyed indicating they intend to spend more online in the coming 12 months. The UK was one of the top three most shopped markets for international online purchases across categories including luxury goods (with 32% of consumers buying from British brands), clothing (29%), footwear (29%), cosmetics (27%) and consumer electronics (24%).
Martim Avillez Oliveira, global chief revenue officer, ESW, said, “At ESW, our core mission is to facilitate seamless DTC access to brands seeking to find new ways to grow revenue, optimize inventory and improve margins using a cross-border strategy. We’re delighted to partner with DPD to offer its clients the opportunity to grow beyond British borders and access the significant revenue opportunities available.”
Jonathan Pratt, director of sales and CRM, DPD UK, commented, “At DPD we are committed to innovating to offer our clients new opportunities to grow their businesses and add value. This alliance with ESW offers DPD customers the ability to seamlessly expand beyond the UK to sell and ship around the world, with the confidence that they are delivering the same quality shopping experience globally as they do locally.”