Amazon has launched a new e-commerce service named Haul. The price of products on sale are capped at a maximum of US$20, a decision that seemingly puts the new marketplace in competition with Temu and Shein. The aforementioned Chinese retailers are known for utilizing the consumer-to-manufacturer model to streamline their supply chains. Given Amazon also has its own logistics arm, could it be in a good position to manufacture and deliver from factory to consumer? Gary Winter and Marek Rozycki offer their thoughts.