Deutsche Post DHL Group has been renamed as DHL Group.
According to DHL Group, the new name reflects the transformation the Group has gone through in the past years and pays tribute to the focus on its national and international logistics activities as a driver for future growth.
The Deutsche Post brand will not be lost, as it will remain in use in Germany.
Does this rebrand make sense? Jerzy Różycki and Marek Różycki of Last Mile Experts discuss.