Australia Post delivered almost 103 million parcels between November 1 and December 31, 2024, up 3.1% on the same period in 2023 and setting a record for the postal operator.
According to its latest quarterly Inside Australian Online Shopping Report, Australia Post delivered 2,800 parcels every minute in November and December, with 7.6 million Australian households making at least one online purchase in those two months, up 2.4% on 2023.
The busiest day was December 9, when over three million parcels were delivered, and the post made two million deliveries per day for more than 30 days during the peak period.
Gary Starr, Australia Post executive general manager parcel, post and e-commerce services, said, “The record volume of deliveries reflects Australia Post’s ongoing investment into new and upgraded parcel facilities, technology and fleet as well as a commitment to improving services for online shoppers. While we are proud of what we have achieved, we can always do better, and we’ll reflect on this peak to start planning for the next.
“Consumers are more empowered than ever to manage their delivery experience. We’ve listened and understand their need for more reliability, simplicity and speed when ordering online, which has ultimately shaped the success of our best peak yet.
“As we look ahead, retailers have a tremendous opportunity to learn from and capitalize on the growing appetite for online shopping, especially during key sales events. The record-breaking cyber weekend [November 29-December 2, 2024] which saw 7.8% growth in online purchases compared to the same time last year, shows Aussies are waiting for these sales to do all their shopping at once, cementing strategic shopping as the new norm,” Starr said.