DHL Supply Chain has acquired a controlling interest in e-fulfillment solutions company Brandpath, which is part of the PJ Investment Group (PJIG).
Brandpath provides fulfillment capabilities to e-commerce businesses and brands such as Google, ShipBob, Localised, Truly, PRS and Jessops. Peter Jones CBE will continue to chair Brandpath Group, and the management team will continue to lead the business, supported by key members of the DHL management team.
DHL’s growth plan
Acceleration of e-commerce is a key focus area of DHL Group’s ‘Strategy 2030’. Through the investment, Brandpath customers will have access to the breadth of logistics services across the DHL Group businesses, creating opportunities for mutual growth.
DHL’s investment will give Brandpath customers the benefit of DHL’s global scale and infrastructure across 220 countries and territories as well as supply chain expertise and capabilities.
Through the relationship with Brandpath, DHL is projected to offer an enhanced e-commerce proposition, particularly for small and mid-size businesses. The combination of e-fulfilment solutions with scalable supply chain infrastructure will give e-commerce brands access to a global network for growth.
Cross-border capabilities
Saul Resnick, CEO of DHL Supply Chain UK and Ireland, commented, “Brandpath’s proposition is highly compelling in today’s market where new, ambitious e-commerce brands are looking to achieve major global success. When you combine Brandpath’s customer focus and flexibility with DHL’s scale, breadth and expertise, you have a complete and accessible fulfillment solution that enables any e-commerce business to compete on the world stage.”
Peter Jones CBE, chairman of Brandpath Group, said, “Brandpath was always established to help brands, and our customers drive cross-border growth through agile logistics and technology solutions. We are delighted to reinforce our strong partnership with DHL and look forward to leveraging DHL’s global capabilities to deliver greater benefit for our customers.”