Parcel and Postal Technology International
  • News
    • A-E
      • Automation
      • Business Diversification
      • Construction / Development
      • Cross-border
      • Delivery
      • E-commerce
      • Expo
    • F-O
      • Freight
      • IT & Systems
      • Last Mile
      • Lockers / PUDO
      • Logistics
      • Mail
      • Operations
    • P-R
      • Packets
      • Parcels
      • Peak
      • Retail
      • Returns
    • S-Z
      • Sorting Systems
      • Staff / Personnel
      • Sustainability
      • Technology
      • Vehicles / Fleet
  • Features
  • Online Magazines
    • March 2025
    • September 2023
    • June 2023
    • March 2023
    • December 2022
    • SHOWCASE 2019
    • Archive Issues
    • Subscribe Free!
  • Opinion
  • Videos
  • Analysis
  • Awards
    • 2025 Awards
    • Previous Winners
  • Supplier Spotlight
  • Parcel + Post Expo
LinkedIn YouTube Twitter
  • Sign-up for Breaking News Emails
  • Meet the Editors
  • Contact Us
  • Media Pack
Subscribe
LinkedIn Facebook
Parcel and Postal Technology International
  • News
      • Automation
      • Business Diversification
      • Construction / Development
      • Cross-border
      • Delivery
      • E-commerce
      • Expo
      • Freight
      • IT & Systems
      • Last Mile
      • Lockers / PUDO
      • Logistics
      • Mail
      • Operations
      • Packets
      • Parcels
      • Peak
      • Retail
      • Returns
      • Sorting Systems
      • Staff / Personnel
      • Sustainability
      • Technology
      • Vehicles / Fleet
  • Features
  • Online Magazines
    1. March 2025
    2. December 2024
    3. September 2024
    4. June 2024
    5. March 2024
    6. SHOWCASE 2019
    7. Subscribe Free!
    Featured
    April 2, 2025

    In this Issue – March 2025

    Online Magazines By Web Team
    Recent

    In this Issue – March 2025

    April 2, 2025

    In this Issue – December 2024

    December 5, 2024

    In this Issue – September 2024

    September 19, 2024
  • Opinion
  • Videos
  • Analysis
  • Awards
    • 2025 Awards
    • 2024 Award Winners
    • 2023 Award Winners
    • 2022 Award Winners
    • 2021 Award Winners
    • 2020 Award Winners
    • 2019 Award Winners
    • Previous Winners
  • Supplier Spotlight
  • Parcel + Post Expo
LinkedIn Facebook
Subscribe
Parcel and Postal Technology International
Opinion

OPINION: Optimizing the human element in the supply chain

SouthgateBy SouthgateJune 14, 20245 Mins Read
Share LinkedIn Twitter Facebook Email
Woman using Southgate's mobile powered workstation
Southgate's Mobile Powered Workstation

The supply chain has undergone rapid changes in recent years. As e-commerce continues to grow at an exponential rate, with it comes the need for those in the post and parcel sector to build and sustain a well-oiled operation, optimized at every stage.

When looking for solutions, many warehouse operators have turned to automation to improve efficiency and keep pace with demand. This is a trend that isn’t slowing down as it’s estimated that by 2026, 75% of large organizations will have adopted some form of intralogistics smart robots in their warehouse operations to automate their tasks.

While the move to automation in the post and parcel industry has been profound and continues to revolutionize the way the supply chain operates, Southgate Global, a leader in the supply of material handling equipment and servicing in operational logistics and fulfilment, argues the importance of the human element remains.

As Tim Huetson, commercial manager at Southgate Global, explains, “Undeniably automation has made great advances in how the post and parcel sector now operates and there’s no doubt that it will continue to shape the future of the industry in the coming years. However, we strongly believe the human element of any operation remains irreplaceable.”

Not one-size-fits-all

Huetson emphasizes that while automation can enhance efficiency, it is not a universal solution: “What is going to become increasingly evident as we learn more about integrating automation is that it isn’t always appropriate or the best solution. There is no doubt it is going to be a learning process, but we believe that many tasks remain that require the skill of human operators or that are most cost-effective when done by hand. Knowing when and when not to automate is key.”

By optimizing manual tasks through innovative equipment, companies can enhance productivity without fully relying on automation
Tim Huetson, commercial manager at Southgate Global

When weighing up the benefits of whether automation is the right fit for an operation, Hueston explains how it’s crucial to recognize that it cannot seamlessly slip straight into any warehouse.

“Depots have been historically designed with humans at the forefront and such workflows will not always benefit from automation and AI-powered robots,” he says. “This can be particularly challenging for older depots for example, which would require additional investment which can be extremely costly. An entirely automated approach often doesn’t help with highly variable activities, where the cost of automation can be prohibitive or the automated systems overly sophisticated.”

Addressing the issue

The sector faces unique challenges, particularly with the demand for next-day and same-day deliveries. These time-sensitive operations can significantly impact manual labor and the handling of parcels, necessitating a blend of human and automated efforts to maintain efficiency and meet delivery promises.

In response, Southgate predicts a growing trend in fulfilment and logistics equipment specially designed to optimize the human element, and for that to be blended with best-in-class automated solutions.

Huetson explains, “Automation isn’t a one-size-fits-all situation, it needs to be working in cohesion with human resources. For the areas where automation isn’t appropriate, innovative equipment is the answer – an area in which we work hard to offer solutions at Southgate. By optimizing manual tasks through innovative equipment, companies can enhance productivity without fully relying on automation.”

Becoming mobile

Making the switch to a mobile powered workstation (MPW) at the loading bay is a key example of this. With its own integrated power system used to power laptops, barcode printers or scanners, operatives can reduce processing times by dealing with all the tracking requirements and updates at the point and time of arrival or departure, boosting parcel processing times.

With over 600 customers using Southgate’s MPW across the UK and Europe, the solution has already cut major operational logistics and fulfilment operatives’ costs by £4,256 (US$5,410) per operative per year.

Another example of having the right solutions for manual areas is Southgate’s Dock Levelling Ramp, enabling organizations to rapidly expand the efficiency, flexibility and accessibility of their docks by moving goods right up and into their light trucks and vans directly from the warehouse.

The Mobile Powered Workstation at the loading dock
The MPW can be moved to wherever it is needed during the fulfilment process

Mitigating human mistakes

With the involvement of humans, however, also comes the inescapable risk of human error. While humans have obvious benefits over automation such as analysis skills and critical decision making, they also can make mistakes.

One way to mitigate risk is to provide equipment that minimizes it. Discussing the MPW, Huetson says, “By making the switch from a static workstation, organizations are using their human resources in a more effective way. Having the ability to take power with you means that operatives can work, scan, print labels or indeed anything that requires power, vastly improving productivity.

“Having an MPW at the loading bay or wherever else in your facility you need a mobile power supply, means you are majorly reducing the likelihood of mis-keyed data, misprinting labels or labelling errors which can result in a package getting misplaced or delayed, all while eliminating walk time.”

Working in harmony

As consumers’ appetite for fast, free shipping continues to push the sector to introduce new initiatives, Southgate predicts the areas that still require, or simply benefit from, human labor will be the key areas that see innovative ideas introduced.

Huetson says, “At Southgate, we work closely with our customers to listen to their frustrations and where their operational needs aren’t being met. By reviewing the finer details within the process and identifying where equipment can work with human resources, we offer bespoke solutions that save costs, reduce disruption, meet sustainability goals and increase efficiency. As more post and parcel companies look to integrate equipment that works in harmony with people, we expect it to shape many upcoming trends.”

Share. Twitter LinkedIn Facebook Email
Previous ArticleFEATURE: Combatting porch piracy – effective strategies to secure deliveries
Next Article German parliament approves postal law changes

Related Posts

Opinion

OPINION: The evolution of the postal industry over the past 25 years

June 17, 20254 Mins Read
Opinion

OPINION: How Chinese CEP giants are shaping the future of Europe’s last-mile logistics

May 14, 20255 Mins Read
Opinion

OPINION: The impact of open smart locker networks on the future of parcel logistics

April 23, 20254 Mins Read

Receive breaking stories and features in your inbox each week, for free


Enter your email address:


Latest News

US parcel volume growth outpaces revenue, Pitney Bowes reveals

July 1, 2025

DHL eCommerce appoints new CEO for the Americas

July 1, 2025

DX Group appoints new CEO to lead next phase of growth

June 30, 2025
Getting in Touch
  • Contact Us / Advertiser
  • Meet the Editors
  • Download Media Pack
  • Breaking News Emails
Our Social Channels
  • Facebook
  • LinkedIn
Supplier Spotlights
  • BÖWE SYSTEC GmbH
  • Cookie Policy
  • Privacy Policy
  • Terms & Conditions
  • Notice & Takedown Policy
  • Site FAQs
© 2025 UKi Media & Events a division of UKIP Media & Events Ltd

Type above and press Enter to search. Press Esc to cancel.

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
Cookie settingsACCEPT
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled

Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.

CookieDurationDescription
cookielawinfo-checkbox-advertisement1 yearSet by the GDPR Cookie Consent plugin, this cookie records the user consent for the cookies in the "Advertisement" category.
cookielawinfo-checkbox-analytics1 yearSet by the GDPR Cookie Consent plugin, this cookie records the user consent for the cookies in the "Analytics" category.
cookielawinfo-checkbox-functional1 yearThe GDPR Cookie Consent plugin sets the cookie to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary1 yearSet by the GDPR Cookie Consent plugin, this cookie records the user consent for the cookies in the "Necessary" category.
cookielawinfo-checkbox-others1 yearSet by the GDPR Cookie Consent plugin, this cookie stores user consent for cookies in the category "Others".
cookielawinfo-checkbox-performance1 yearSet by the GDPR Cookie Consent plugin, this cookie stores the user consent for cookies in the category "Performance".
elementorneverThe website's WordPress theme uses this cookie. It allows the website owner to implement or change the website's content in real-time.
JSESSIONIDsessionNew Relic uses this cookie to store a session identifier so that New Relic can monitor session counts for an application.

Functional

Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.

CookieDurationDescription
__cf_bm30 minutesCloudflare set the cookie to support Cloudflare Bot Management.

Analytics

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.

CookieDurationDescription
CONSENT2 yearsYouTube sets this cookie via embedded YouTube videos and registers anonymous statistical data.
uidsessionThis is a Google UserID cookie that tracks users across various website segments.
vuid1 year 1 month 4 daysVimeo installs this cookie to collect tracking information by setting a unique ID to embed videos on the website.
_ga1 year 1 month 4 daysGoogle Analytics sets this cookie to calculate visitor, session and campaign data and track site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognise unique visitors.
_ga_*1 year 1 month 4 daysGoogle Analytics sets this cookie to store and count page views.

Advertisement

Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.

CookieDurationDescription
OAGEOsessionOpenX sets this cookie to avoid the repeated display of the same ad.
OAID1 yearCookie set to record whether the user has opted out of the collection of information by the AdsWizz Service Cookies.
VISITOR_INFO1_LIVE5 months 27 daysYouTube sets this cookie to measure bandwidth, determining whether the user gets the new or old player interface.
YSCsessionYoutube sets this cookie to track the views of embedded videos on Youtube pages.
yt-remote-connected-devicesneverYouTube sets this cookie to store the user's video preferences using embedded YouTube videos.
yt-remote-device-idneverYouTube sets this cookie to store the user's video preferences using embedded YouTube videos.
yt.innertube::nextIdneverYouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen.
yt.innertube::requestsneverYouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen.

Others

Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.

CookieDurationDescription
VISITOR_PRIVACY_METADATA5 months 27 daysDescription is currently not available.

SAVE & ACCEPT
Powered by