Lawrence Schwartz has been appointed as chief marketing officer (CMO) and executive vice president software of Körber Supply Chain, a global leader in supply chain solutions.
Schwartz will bring his extensive experience in artificial intelligence (AI) and machine learning, SaaS, data management and sustainability to the roles.
“We’ve all experienced supply chain challenges over the last few years as multiple disruptions have occurred across the globe. It’s an urgent area for businesses as well,” said Schwartz. “It’s clear that Körber is the right company to confront today’s complexities. With innovative market strategies, not only will we continue to drive business growth but also forge stronger connections with our customers and partners.”
Sean Elliott, CTO and acting CEO software of Körber Supply Chain, added, “We are thrilled to welcome Lawrence to Körber. His vast experience and proven ability to inspire progress align seamlessly with our commitment to innovation across the supply chain. Lawrence’s guidance will be pivotal in enhancing our brand presence and further solidifying our position as an industry leader.”
As CMO at Körber, Schwartz will use his results-driven approach to drive strategic marketing initiatives, helping to create engaging customer journeys, increase brand awareness, optimize marketing return on investment and foster successful teams.
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