UK parcel delivery company Evri has signed a strategic alliance with Asyad Express, part of Asyad Group, to transform e-commerce and e-fulfillment logistics in the Middle East.
The agreement was signed during Bloomberg’s high-level business event, Foreign Direct Investment (FDI): Scaling New Heights, which focused on Oman’s FDI prospects as a rising regional hub for foreign investment.
Shaikh Ibrahim bin Sultan Al Hosni, acting CEO of Oman Post and Asyad Express, said, “Our collaboration with Evri is a testament to our commitment to positioning Oman as a prominent e-commerce hub in the Middle East. By partnering with a distinguished global industry player such as Evri, we solidify our presence in the vital e-commerce markets of the UK, the US and China and establish Asyad Express as the logistics partner of choice in the region. We are confident in this strategic partnership’s potential to promote sustainable economic growth in Oman and the Middle East.
“In keeping with Asyad Express’s priority of ensuring customer satisfaction, the strategic alliance will also provide international customer with service support, catering to local languages and delivering high-quality assistance to clients,” he added.
Jason Ashbrook, VP of commercial at Asyad Express, said, “Under this partnership, we will jointly build a comprehensive e-commerce logistics ecosystem that completely integrates our combined services and creates a solid e-commerce gateway for Evri’s clients, placing Oman as Evri’s exclusive e-commerce fulfillment hub in the Middle East. Asyad Express and Evri will also be developing an international outbound product that will utilize Evri’s network, providing Omani SMEs with a platform to market and sell their products worldwide.”
Ed Ayyad, Evri’s director of international operations, said, “We are immensely excited about the potential this newly formed alliance holds. By joining forces with Asyad Express, we are well-positioned to offer a superior e-commerce solution that caters to the unique needs of the Middle Eastern market. Together, we will create a seamless and efficient e-commerce ecosystem that fuels growth and empowers businesses across the region and from the UK and European markets where existing Evri customers are looking to enter one of the fastest-growing e-commerce markets.
“Through this strategic alliance, Evri and Asyad Express will bring together our industry-leading capabilities, innovative technologies and deep market knowledge to optimize the e-commerce landscape in the Middle East. By focusing on customer-centric solutions, streamlined logistics and a commitment to excellence, we are confident that this partnership will redefine the e-commerce experience in the region,” Ayyad added.
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