In recent years, Asendia has undergone major transformation to become a market leader for sustainable cross-border e-commerce solutions. The group has announced a strategic reorganization that will see the creation of two new divisions and has appointed Simon Batt as the new CEO of its logistics division worldwide.
Batt is a well-known leader in the industry, with over 20 years’ experience in mail, parcels and logistics, the majority within cross-border and international strategic development. Since 2019 he has been CEO of Asendia UK, successfully merging the company with wnDirect, having led that company back to profit after taking over in 2017.
Under his leadership, and having put in place a new strategy, Asendia UK has seen revenues, profitability, customer experience and employee engagement improve, with significant investments made in technology and innovation.
Two new divisions will also be created, one specialized in cross-border parcels, small packets and mail solutions operating under the brand Asendia, and another responsible for global D2C e-commerce technology solutions operating under the brand ESW.
Marc Pontet will be the CEO of Asendia Group and Matthieu Martin will assume the role of deputy CEO and CFO at Group level. Eric Eichmann will be the new CEO of ESW.
Commenting on his promotion, Batt said, “Being appointed to lead the company worldwide is very exciting. The next phase of the journey is about delivering our vision to make Asendia a leading provider of e-commerce logistics solutions to enable our customers to effectively leverage the benefits of cross-border trade. I can’t wait to get started and want to thank Marc and the board for this opportunity.”